KRTU Spring Membership Drive a Success

J.J. Lopez, KRTU general manager, in his office
Photo by Juan Pineda

By Juan Pineda

Trinity’s jazz station 91.7 KRTU raised approximate $78,000 by the end of their spring membership drive on-air campaign that ended on Friday, surpassing their $75,000 goal.

“We definitely exceeded our expectations," said J.J. Lopez, the general manager of KRTU. The station is poised to raise another $10,000 during the post-drive to reach the overall spring fundraising goal of $85,000. The week-long on air membership drive contributed about 45% toward that goal.

“All this money goes directly into operations which include staff salary, production and operation costs,” Lopez added.

Live Coverage of KRTU Spring Fund Drive

KRTU station manager JJ Lopez makes
online announcements during the fund drive
Photo by Amy Drozdiak

Jeanette Reynolds, the director of development 

at KRTU receives a donor phone call.

Photo by Abby Stigler

The Roar reporters today came to the studio of 91.7 KRTU amid their spring membership drive to do live coverage through live blogging, live tweeting and videos.

11:16 a.m.
The money raised helps to cover royalty fees, streaming fees, operational costs, and staff and intern salaries. The money allows the station to provide quality jazz music 24/7 to its San Antonio community listeners. The funds will also support their switch to a radio tower that can broadcast music at a greater frequency, and have wider range of service, extending to listeners in Boerne and New Braunfels.

--Amy Drozdiak

11:06 a.m.
The spring membership drive at KRTU, Trinity University's nonprofit radio station, has reached 95% of its funding raising goal.
--Haylee Rodriguez

11:05 a.m.
Tomorrow is the last day of KRTU’s biggest event: the spring membership drive, which started on Friday. Their interns, volunteers and staff are working diligently to receive donations through phone calls and the internet. They have been receiving donations from all over the US. Annual membership starts at $60. It is $40 for seniors and $25 for students.
--Taylor Shelgren