Thursday, April 7, 2016

Live Coverage of KRTU Spring Fund Drive

KRTU station manager JJ Lopez makes
online announcements during the fund drive
Photo by Amy Drozdiak
Jeanette Reynolds, the director of development 
at KRTU receives a donor phone call.
Photo by Abby Stigler
The Roar reporters today came to the studio of 91.7 KRTU amid their spring membership drive to do live coverage through live blogging, live tweeting and videos.

11:16 a.m.
The money raised helps to cover royalty fees, streaming fees, operational costs, and staff and intern salaries. The money allows the station to provide quality jazz music 24/7 to its San Antonio community listeners. The funds will also support their switch to a radio tower that can broadcast music at a greater frequency, and have wider range of service, extending to listeners in Boerne and New Braunfels.
--Amy Drozdiak

11:06 a.m.
The spring membership drive at KRTU, Trinity University's nonprofit radio station, has reached 95% of its funding raising goal.
--Haylee Rodriguez

11:05 a.m.
Tomorrow is the last day of KRTU’s biggest event: the spring membership drive, which started on Friday. Their interns, volunteers and staff are working diligently to receive donations through phone calls and the internet. They have been receiving donations from all over the US. Annual membership starts at $60. It is $40 for seniors and $25 for students.
--Taylor Shelgren

10:57 a.m.
KRTU considers their spring membership drive to be their biggest of the around 40 events that they hold annually. Their spring fundraising campaign goal for this year is to reach $85,000. Of this amount, over 50% comes from donations from individual listeners. According to the director of development, Jeanette Reynolds, the majority of donations come from people who call in as well as online donations.
A board in Studio A shows real time updates of
the fund drive
Photo by Trevor Griffin
Phones for the fund drive
Photo by Taylor Shelgren
--Abby Stigler

10:57 a.m.
Six phones are set up and ready for business in the KRTU Studio A, for callers to make donations during KRTU's spring membership drive. Callers who chose to sign up to become members will receive a free t-shirt, KRTU Fiesta medal, or a complimentary album of local musicians.
--Abby Stigler

10:55 a.m.
KRTU is hoping to expand their listenership by the end of the yea. The current tower for the station is 8900 watts, reaching from Trinity University to the 1604 Loop. The new tower is broadcast at 32,000 watts, reaching potential listeners in New Braunfels and Boerne.
--Sara McCarty

10:48 a.m.
KRTU is a nonprofit mission-driven station. About half of its operational funds come from donations. The spring membership drive is the culmination of a six-month fundraising campaign, which contributes about 45% of the overall fundraising goal of $85,000. Listener support comes from across the US and internationally. The campaign has reached $71,503 during the spring membership drive week. The fundraising goal may increase in 2017, when KRTU will start to pay a $2500 monthly fee for using a new broadcast tower, according to Jeanette Reynolds, the director of development at KRTU.
--Katie Groke

10:47 a.m.
KRTU will be moving to a new tower in the coming year. The station has 35,000 listeners per week and they hope to greatly increase the amount of listeners with this new tower, according to Jeanette Reynolds, the director of development at KRTU.
--Davis Mathis

Update: the story has been updated to reflect the following correction: KRTU's new tower will broadcast at 32,000 watts, not 3200 watts.

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