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| 7-Eleven CEO Joe DePinto speaks about millennial marketing trends at the company conference in early February Photo by Abby Tisdale |
Earlier this month, more than 7,000 employees, franchisees and executives of 7-Eleven gathered at the MGM Grand Hotel in Las Vegas for the company’s annual conference, 7-Eleven Experience (7EE). At the conference, they discussed their business agenda for 2017, and targeting millennials is one of the topics.
CEO of 7-Eleven, Inc., Joe DePinto, said one of the strategies the company will use to attract millennials is the idea of “eating differently." By eating differently, millennials are looking to spend more of their money on eating food out of home, with healthier, fresher options.
The franchise has provided fresher, healthier food options, including salads, pastas, sandwiches, and cut fruits and vegetables in stores nationwide to attract millennials consumers.
CEO of 7-Eleven, Inc., Joe DePinto, said one of the strategies the company will use to attract millennials is the idea of “eating differently." By eating differently, millennials are looking to spend more of their money on eating food out of home, with healthier, fresher options.
The franchise has provided fresher, healthier food options, including salads, pastas, sandwiches, and cut fruits and vegetables in stores nationwide to attract millennials consumers.
