 |
| 7-Eleven CEO Joe DePinto speaks about millennial marketing trends at the company conference in early February Photo by Abby Tisdale |
Earlier this month, more than 7,000 employees, franchisees and executives of 7-Eleven gathered at the MGM Grand Hotel in Las Vegas for the company’s annual conference, 7-Eleven Experience (7EE). At the conference, they discussed their business agenda for 2017, and targeting millennials is one of the topics.
CEO of 7-Eleven, Inc., Joe DePinto, said one of the strategies the company will use to attract millennials is the idea of “eating differently." By eating differently, millennials are looking to spend more of their money on eating food out of home, with healthier, fresher options.
The franchise has provided fresher, healthier food options, including salads, pastas, sandwiches, and cut fruits and vegetables in stores nationwide to attract millennials consumers.
“We want to make sure that millennials feel like they are getting a quality, healthy and fresh product,” said Randy Quinn, 38, vice president of Lone Star, the division of 7-Eleven that oversees all Texas stores.
“Millennials tend to eat healthier than past generations,” said Melissa Chura, 20, who studies marketing at Trinity University. “Companies stressing healthier options as a part of their marketing strategy could really help.”
In San Antonio, the company also has additional ways to attract college students. “We like to tailor our stores to who is in the area,” said Quinn. “Being in San Antonio we will be able to market to the college students in the area. Carrying and selling Trinity merchandise with pictures on the wall is a great way to connect with the community.”
Research shows there are over 87.5 million millennials, people aging from 18 to 29 years of age, in the United States today. With a buying power of over $1 trillion by 2020, companies all over the nation are striving to find new ways to market to this generation.
Among the millennials, 53 percent prefer to shop online, 89 percent use social media, and 62 percent report that brand engagement via social media is more likely to make them a loyal customer, according to an applied psychology program at the University of Southern California.
“I’d definitely say companies are becoming way more involved in social media. They are always marketing through them,” senior communication and marketing major Jordan Leeper, 22, said.
Tapping into millennials’ online shopping habits, 7-Eleven has created their own mobile application that provides users with coupons, in-store deals, and updates. They have partnered with PostMates, a mobile application delivery service where customers can schedule a driver to pick up and deliver their products. The company also recently began using drone deliveries , according to company executives.
“I think PostMates helps a lot, especially if I’m really busy or up late studying,” said John Tucker, 19, an accounting and finance major at Trinity. “I can order whatever I need from wherever and someone can just deliver it to me. Drones would be really cool to get stuff from though. I can't wait to see if they come to San Antonio.”
Maybe Trinity students will see 7-Eleven drones delivering pizzas, soft drinks or candy right to their dorms in the near future.
CEO of 7-Eleven, Inc., Joe DePinto, said one of the strategies the company will use to attract millennials is the idea of “eating differently." By eating differently, millennials are looking to spend more of their money on eating food out of home, with healthier, fresher options.
The franchise has provided fresher, healthier food options, including salads, pastas, sandwiches, and cut fruits and vegetables in stores nationwide to attract millennials consumers.
“We want to make sure that millennials feel like they are getting a quality, healthy and fresh product,” said Randy Quinn, 38, vice president of Lone Star, the division of 7-Eleven that oversees all Texas stores.
“Millennials tend to eat healthier than past generations,” said Melissa Chura, 20, who studies marketing at Trinity University. “Companies stressing healthier options as a part of their marketing strategy could really help.”
In San Antonio, the company also has additional ways to attract college students. “We like to tailor our stores to who is in the area,” said Quinn. “Being in San Antonio we will be able to market to the college students in the area. Carrying and selling Trinity merchandise with pictures on the wall is a great way to connect with the community.”
Research shows there are over 87.5 million millennials, people aging from 18 to 29 years of age, in the United States today. With a buying power of over $1 trillion by 2020, companies all over the nation are striving to find new ways to market to this generation.
Among the millennials, 53 percent prefer to shop online, 89 percent use social media, and 62 percent report that brand engagement via social media is more likely to make them a loyal customer, according to an applied psychology program at the University of Southern California.
“I’d definitely say companies are becoming way more involved in social media. They are always marketing through them,” senior communication and marketing major Jordan Leeper, 22, said.
Tapping into millennials’ online shopping habits, 7-Eleven has created their own mobile application that provides users with coupons, in-store deals, and updates. They have partnered with PostMates, a mobile application delivery service where customers can schedule a driver to pick up and deliver their products. The company also recently began using drone deliveries , according to company executives.
“I think PostMates helps a lot, especially if I’m really busy or up late studying,” said John Tucker, 19, an accounting and finance major at Trinity. “I can order whatever I need from wherever and someone can just deliver it to me. Drones would be really cool to get stuff from though. I can't wait to see if they come to San Antonio.”
Maybe Trinity students will see 7-Eleven drones delivering pizzas, soft drinks or candy right to their dorms in the near future.
No comments:
Post a Comment