KRTU, a non-commercial educational public jazz radio station, is nearing the successful completion of the Spring Membership Drive. KRTU recently launched a new app and website which adds to the increase in the number of online donations. According to Jeanette Reynolds, KRTU's director of development, 45% of all donations come from the new website. Members benefit from numerous partnerships with the San Antonio community. Such benefits include free admission to nearly 40 events at either the McNay Art Museum, San Antonio Museum of Art, and the Witte Museum.
---by Matthew Barns
KRTU is going through a major renovation right now, attempting to broadcast from a new tower. Compared to the current tower, the new tower would allow them to reach 500,000 more people and have a broadcasting area more than 5 times in radius.
KRTU has been a radio station for 41 years, since 1976. Though it was started by students, it is now an independent, commercial free station.
Because it's an independent station, they must fund raise 60% of their budget from listeners. Trinity University contributes about 20%, and sponsors contribute another large portion.
Local businesses and sponsors comprise a majority of their fundraising income. The station has strong roots in San Antonio. The community is their biggest supporter, but they also have a national appeal. KRTU is one of only about 60 jazz stations in the country, and one of only three in Texas.
---by Johnna Guillerman
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